Umbrella Alley 2.0 – San Francisco’s Most Colorful Comeback
If you love bold murals, local art, and a good dose of joy, it’s time to visit Umbrella Alley 2.0 in Fisherman’s Wharf! This ever-evolving outdoor gallery has reopened brighter than ever, now featuring eleven completed murals with more on the way.
Nestled just off Beach Street near the Buena Vista Café, Umbrella Alley is one of San Francisco’s most Instagram-worthy art spots. The Hyde Street Cable Car Turnaround is right across the street, and Ghirardelli Square sits at the end of the block — making it the perfect stop during your Wharf adventure.
A Living, Breathing Art Experience
Umbrella Alley is an interactive mural destination where the walls — and even the pavement — are painted in dazzling color. Every corner is designed to spark joy, laughter, and creativity for visitors of all ages.
Among the highlights you’ll find:
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The 50-foot-wide “California Dreaming” mural by 12 Bay Area artists
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“I Left My Heart in San Francisco” heart-balloon mural by Brian Huber
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The retro-style “Greetings from San Francisco” postcard mural by Maxfield Bala (coming Spring 2026)
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The “Summer of Love Monarch Butterfly Wall,” a 1960s-inspired mural with a 3-D butterfly
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Brightly painted pavement, photo-ready walls, and — soon — the return of the overhead umbrellas and balloons that made the original Alley famous.
With new works constantly underway, Umbrella Alley is truly a colorful work in progress — each visit offers something fresh.
Supporting Local Artists
Umbrella Alley thrives on community spirit. A recommended donation of $5 per adult and $3 per child (12 and up) helps fund the Bay Area muralists who keep the space alive.
Donations are accepted via:
💵 Cash 💳 Apple Pay / Credit Card 📱 Venmo @alley-artists 📱 Cash App $alleyartists 💻 PayPal alley-artists
Every contribution helps paint another wall and support the creative people behind San Francisco’s most joyful alleyway.
How Umbrella Alley Was Born
Umbrella Alley 2.0 stands as a tribute to the unstoppable spirit of art and the artists who carried that spirit through the pandemic. When COVID-19 shut down city life, local muralists took to the streets, transforming boarded-up storefronts into bursts of hope and color.
Inspired by that movement, the Alley began as a few murals beside the headquarters of the San Francisco Electric Tour Company and San Francisco Jeep Tours. Over time, it grew into a beloved art space filled with murals, bright umbrellas from Portugal, and installations that spread smiles across the Wharf.
Today, the new Umbrella Alley continues that mission — providing artists with paid opportunities and visitors with a one-of-a-kind creative escape.
Plan Your Visit
📍 Address: 366 Jefferson Street San Francisco, CA 94133
🕙 Hours: Generally open daily from 10 AM to sunset. Closed Monday & Tuesday in winter unless volunteers are painting. (Gated location — hours depend on staff availability.)
📸 Instagram: @umbrellaalleysf
🌐 Website: umbrellaalley.com
📘 Facebook: facebook.com/umbrellaalleysf
