About Us

Ride with the Original

Ride with the original Bay Area Segway tour company.

For over 27 years, our family-owned and operated tour and travel publication businesses have promoted the notion that no town in the world is as much fun as San Francisco.

Guests Love Our Tours!

Our guests ranked us the #1 Sightseeeing Tour Company in San Francisco on TripAdvisor from 2014-2020

Over 3500 Five Star reviews on TripAdvisorFacebookYelp Google

9 Years – TripAdvisor Certificate of Excellence  2011-2020


Our History

The San Francisco Electric Tour Company offers fun-filled tours of one of the world's most beautiful cities on the world's most unique transportation device: the Segway!

In October 2004, we became the first company in San Francisco to offer eco-friendly Segway Tours.

Evening Tours were added in October 2005 and in 2011 we became the exclusive Golden Gate Park Segway tour company. We are the only Segway company authorized and permitted to operate in Golden Gate Park. If you want to explore Golden Gate Park book with us!

Scavenger Hunts on Segways were added to our team building line up in 2016. 

In 2017 we added a very popular E-Scooter Tour to Golden Gate Bridge

Although we believe in showing you a good time, we also believe in keeping you safe. We have a commitment to "guest safety first" on all of our Segway and Scooter tours.

Thanks for considering our company for your next tour or private event.

—Brian & Bain Huber


Why choose us?

Aside from our sheer awesomeness, we’ve got a few things other companies don’t!


Amazing Tour Guides. Everyone knows a good tour guide makes the difference between an okay tour and an amazing one. Our passionate guides love what they do and are dedicated to making sure you have a blast!

Breathtaking routes with frequent departures, soaring views, exhilarating hills, famous sights — what more could you ask for? On our routes you’ll cruise the Waterfront, climb steep hills, learn the history of Little Italy, explore Chinatown alleys, and see the hidden sights of Golden Gate Park — all in a fraction of the time you’d spend walking.


We know how to train. Our one-on-one training reassures even the most anxious of guests; tours don’t leave until everyone is comfortable riding a Segway. Not a native English speaker? We offer training videos in 11 foreign languages!


Radio Headsets for Every Guest. Every guest receives a radio receiver and earbud, ensuring you’ll always hear what our tour guides have to say.

We Bundle You Up! Cold weather? Never fear! We offer snuggly jackets, hats, and gloves to keep you warm and happy.


We Take your Picture For Free! Our guides snap pictures of you along the route and at stops throughout the city. We post all pictures to Facebook for you to enjoy and share.

It's fun! Embrace your inner geek. You won’t just see tourist attractions; you’ll be one!

Bain and Brian

Founders and Chief Troublemakers


It's been our joy to share our favorite city with visitors from around the world.

Work with us!

The difference between a good tour and a great experience is our staff.

Apply for one of our fun tour guide or staff positions today. Come work for the 1st Guided Segway Tour Company in San Francisco. We started way back in 2004. Now in our 16th year providing guided eco-friendly Segway and E-Scooter tours.

Don't just trust our word!