With so much to see and do in San Francisco, how do you choose where to go when you’ve got limited time in this gorgeous city? According to more than 12 million visitors, Fisherman’s Wharf is the place to check out when you come to the city by the bay!

Why is Fisherman’s Wharf important?

Other than the delicious seafood and breathtaking views of the bay, the Wharf’s epic role in San Francisco history is at the heart of its popularity. Fisherman’s Wharf has been important since the days of the Gold Rush in the mid to late 1800s when gold diggers swarmed the city and Chinese and Italian immigrant fishermen sought to make a living by feeding them.

The area known today as Fisherman’s Wharf was established about 170 years ago about five blocks inland, near Powell and Francisco Streets, then known as Meiggs’ Wharf.  Constructed by Henry Meiggs, a real estate developer who was also one of the city’s earliest hustlers, the wharf was built in the 1850s. He hoped to draw the expansion of downtown closer to his real estate holdings in Telegraph Hill. His plan worked and by the turn of the century, Fisherman’s Wharf had become the bustling locale it is today.

The fresh seafood was abundant and the demand was relentless, even after the Gold Rush waned. A colorful subculture emerged and new waves of immigrants flooded the city. Soon the Italians set up stands along the wharf to sell the bay’s legendary catch: Dungeness crab! It wasn’t until the 1970s that redevelopment occurred to transform the area into a bona fide tourist attraction.

Today, Fisherman’s Wharf offers tasty seafood, incredible vistas, and so much more!

Five fun facts about Fisherman’s Wharf

1. Every fall, San Francisco is host to Fleet Week, a celebration that includes a parade of ships along the bay, an air show featuring the Blue Angels, free ship tours, and live entertainment throughout Fisherman’s Wharf and San Francisco.
2. The Fisherman’s Wharf you see today rests on land created from the rubble of buildings destroyed in the earthquake and fire of 1906!
3. Dungeness crab  Yum Yum! A century ago, crabs were in plentiful supply from the Straits of Carquinez on the inland reaches of San Francisco Bay to the sandy shorelines off Berkeley, Oakland, and Alameda. Over the years, however, clams (the natural food of the crab) disappeared from San Francisco Bay. Today, the crabbers must drop their crab pots far out near the Farallon Islands—in ocean water. No matter how far the crab boats go – the Crab is delicious and a must-do when visiting the Wharf.
4. The Cable car stops here.  San Francisco parking can be challenging, so if you’re headed to Fisherman’s Wharf, jump on a Powell-Hyde Street Cable Car, Powell-Mason Cable Car (or E or F line Historic Streetcars) for a more relaxing and scenic trip aboard these rolling treasures.
5. Crab Louie was invented on Fisherman’s Wharf. Fisherman Tom Castagnola was the first to add benches and tables to his fish stand and developed the “crab cocktail,” a small portion of Dungeness crabmeat with a sauce he invented using Thousand Island dressing. The Crab Louie was born and quickly became one of the Wharf’s most popular dishes!

Things to do at Fisherman’s Wharf

The possibilities are endless, but here’s a quick list of not-to-be-missed attractions at Fisherman’s Wharf.

• Visit Alcatraz Island. Cruise out to the former home of some of America’s worst criminals! Alcatraz Cruises is the official National Park Service Alcatraz concessionaire.
• Spend a day at PIER 39. This 45-acre waterfront complex boasts 14 full-service restaurants, more than 90 shops and popular attractions, a five-acre waterfront park, and a 300-berth marina. Check out the unforgettable views of the Golden Gate Bridge, Bay Bridge, and Alcatraz, and don’t forget to spend some time with the California sea lions on K Dock! (Get Pier 39 parking tips and directions to make your visit easier.)
• Get your chocolate fix at Ghirardelli Square. Come for the chocolate, stay for the shopping! The square is the birthplace of the famous chocolatier that started in San Francisco more than 160 years ago. Ghirardelli is the country’s oldest continuously operating chocolate maker. And yes, they do give out free samples…
• SS Jeremiah O’Brien. Certified by the US Coast Guard and fully seaworthy, the Jeremiah O’Brien is the only active Liberty Ship around today that is in its original configuration. She is moored at Pier 45 at Fisherman’s Wharf and open to the public most days.
• Stroll Fisherman’s Wharf. In addition to Pier 39, the SS Jeremiah O’Brien, Alcatraz, and Ghirardelli Square, a few hours at the Wharf will put all sorts of attractions at your fingertips. Spend some family time at the local wharf attractions Aquarium of the Bay, Madame Tussauds San Francisco, The Flyer, and 7D Experience.
• Electric Scooter GPS guided rentals start in Umbrella Alley 
• Check out Umbrella Alley a new interactive mural-filled space for the perfect Instagram and TikTok vacation pic backdrops.
• The newest sightseeing tours departing from Fisherman’s Wharf are the bright green convertible jeeps run by the San Francisco Jeep Tour Company. The convertible open-top jeeps seat up to 6 guests each.  They offer private group tours perfect for families and groups of friends, City Tours, Sunset tours, and trips to see the Giant Redwood Trees are offered daily. You will have your own private tour guide/driver to show you around.

Directions to Fisherman’s Wharf (and where to park)

Whether you’re driving to Fisherman’s Wharf, or are already in San Francisco and need a little navigation, all roads lead to San Francisco’s most popular destination!

If you choose not to use San Francisco’s plentiful public transportation options, Fisherman’s Wharf parking options run the gamut.

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If you’re looking for an unforgettable San Francisco experience, look no further than PIER 39. This 45-acre waterfront complex is a must-visit destination in the Bay Area, offering a rich history and a wide array of attractions. In this article, we’ll delve into the history of Pier 39, explore why it’s a must-visit location, learn about the famous Pier 39 sea lions, and discover 8 compelling reasons to make this your next destination. Plus, we’ll sprinkle in 8 fun facts about these charismatic sea lions that have captured the hearts of locals and tourists alike.

The History of Pier 39

PIER 39 isn’t just a shopping center; it’s a piece of San Francisco’s history. It was first developed by entrepreneur Warren Simmons and opened its doors on October 4, 1978. But what truly sets Pier 39 apart is its location, offering spectacular views of San Francisco Bay. From here, you can gaze upon iconic landmarks like the Golden Gate Bridge, Bay Bridge, Alcatraz, and the city skyline itself. It’s no exaggeration to call it a postcard-worthy view.

Why Visit Pier 39?

Pier 39 is a multifaceted attraction that caters to a wide range of interests. Here are some compelling reasons to add it to your San Francisco itinerary:

1. Scenic Views: As mentioned, the views of San Francisco Bay are unparalleled. Capture those Instagram-worthy moments with the Golden Gate Bridge in the background.
2. Sea Lion Spectacle: One of the top draws at Pier 39 is the colony of California sea lions that have made this spot their home. We’ll dive into their fascinating history shortly.
3. Family-Friendly: If you’re traveling with kids, Pier 39 is an ideal destination. It offers a family-oriented atmosphere with entertainment and marine mammals to delight the little ones.
4. Dining Delights: Hungry? Pier 39 boasts 14 full-service restaurants, serving everything from global cuisines to classic San Francisco dishes like clam chowder in a sourdough bread bowl. Don’t forget to grab a validation for the parking garage when you dine at participating restaurants.
5. Unique Shopping: With over 50 specialty shops, Pier 39 provides a shopping experience like no other in the city. You can find gifts, collectibles, body care products, apparel, accessories, jewelry, games, and more.
6. Waterfront Park: Take a leisurely stroll through the 5-acre waterfront park or explore the 300-berth marina nearby.
7. Endless Entertainment: Whether you’re a thrill-seeker or a culture enthusiast, Pier 39 has it all. From 7D experiences and sailing charters to the Aquarium of the Bay and musical stairs, there’s no shortage of fun activities.
8. Accessibility: Located at the edge of Fisherman’s Wharf, Pier 39 is conveniently close to North Beach, Chinatown, and the Embarcadero. You can easily access it via historic F Market streetcars.

The Pier 39 Sea Lions

Now, let’s dive into the captivating story of the sea lions at Pier 39:

• Arrival and Growth: California sea lions have always been present in San Francisco Bay, but they started hauling out on the docks of Pier 39 in September 1989. Initially, only a few were present, but due to favorable conditions, including a plentiful herring supply and protective environment, their numbers quickly grew to over 300 within months.
• Partnership with Marine Mammal Center: The Marine Mammal Center collaborated with Pier 39 to ensure the well-being of the sea lion population. An educational program was developed to inform visitors and school groups about these marine mammals.
• Mysterious Departures: In November 2009, a record number of sea lions were counted, but their numbers dwindled later that month. Researchers attributed this to a shift in their food source, causing them to travel to other regions for feeding. However, they gradually returned, much to the delight of onlookers.
• Sea Lion Webcam: Even if you can’t visit in person, you can still enjoy watching these playful sea lions via the Sea Lion Webcam on pier39.com. It’s a fantastic way to experience these amazing creatures from the comfort of your home.

8 Fun Facts about Pier 39 Sea Lions

1. The first sea lions arrived before the 1989 Loma Prieta earthquake, and the earthquake didn’t prompt their migration.
2. Sea lions are believed to have moved to the docks because of the refurbishing project in September 1989, which created open spaces.
3. Their numbers can fluctuate dramatically, with as many as 1,701 sea lions reported at one time.
4. Volunteers and staff monitor the sea lion population daily, providing educational information to tourists.
5. Their seasonal appearance and departure are likely linked to chasing a food source, like anchovies and sardines.
6. In early 2017, the estimated number of seals around the pier ranged from 150 to 600.
7. The pier offers a Sea Lion Webcam, allowing you to watch them from anywhere in the world.
8. The Marine Mammal Center and Pier 39 have been working together for over two decades to ensure the sea lions’ well-being.

Make sure PIER 39 is part of your San Francisco visit 

Pier 39 in San Francisco is a treasure trove of history and entertainment. Its stunning views, charming sea lions, diverse dining options, unique shopping experiences, and endless entertainment make it a destination you won’t want to miss. Whether you’re a local looking for a fun day out or a tourist seeking an authentic San Francisco experience, Pier 39 has something special for everyone. Plan your visit and create memories that will last a lifetime at this iconic waterfront complex.

Experience San Francisco’s Pier 39 Magic

Information and images provided by Pier 39.

The tree is a 60-foot White Fir and weighs over 13,000 lbs. It takes about three weeks to decorate as each of the 13,000 energy-efficient LED lights, 400 ornaments, and 150 bows need to be individually secured.

There is a nightly tree lighting experience that comes to life every half hour from 5 -10pm, November 22nd 2022 through January 8, 2023.

Synchronized to holiday music, the tree transforms into a kaleidoscope of swirling colors, adorned with thousands of specialty lights and ornaments.

This year’s tree is from Siskiyou County in Northern, CA

About Pier 39

Famous for its sunbathing sea lions, shopping, and seafood, Pier 39 houses a delightful collection of specialty shops and tourist attractions that will delight the entire family. Eat at the Hard Rock Café, ride the vintage hand painted carousel, or watch a live magic show with the kids. Don’t forget to visit the Welcome Center for your free coupon booklet!

Pier 39 History

Pier 39 construction began in 1977. The Pier opened in 1978 and ten years later was named the third-most visited attraction in the country. Pier 39 remains a top tourist attraction to this day, drawing hundreds of thousands of visitors from the U.S. and across the globe.

Today

Located at Stockton and Embarcadero, Pier 39 is perfectly situated on the waterfront near the Ferry Building and Fisherman’s Wharf. Pier 39 offers two stories of shopping, dining, and entertainment. Pier 39 is family-friendly, with multiple attractions and shops that will appeal to all members of the family. The Pier features over 110 specialty shops and numerous dining options.

More PIER 39 Holiday Info: pier39.com/holidays-at-pier-39

Information and images provided by Pier 39.

If you’re planning a trip to San Francisco, there’s one iconic landmark you absolutely shouldn’t miss – the historic San Francisco Ferry Building and the bustling Embarcadero waterfront. This charming area has a rich history, and stunning architecture, and offers a variety of experiences for visitors. In this article, we’ll take you on a journey through the past and present of the Ferry Building and Embarcadero, including the top seven reasons why you should make it a must-visit destination during your stay in the city by the bay.

The Ferry Building: An Architectural Gem

Location: One Ferry Building, Embarcadero Street

The San Francisco Ferry Building, standing proudly at the foot of Market Street on the Embarcadero, is a true architectural marvel. Designed in 1892 by the American architect A. Page Brown in the Beaux-Arts style, it was completed in 1898. At the time, it was the largest project in the city and remains a symbol of San Francisco’s history as a bustling port city.

The Towering Clock

One of the most recognizable features of the Ferry Building is its 245-foot-tall clock tower. With four massive clock dials, each 22 feet in diameter, it’s a prominent fixture in the city’s skyline. The clock tower draws inspiration from the Giralda bell tower in Seville, Spain, adding a touch of European charm to San Francisco’s waterfront.

Historic Resilience

The Ferry Building has weathered the test of time, surviving both the 1906 and 1989 earthquakes with minimal damage, thanks to its robust construction. This building has served as a vital connection for commuters traveling to San Francisco from the East Bay, as well as for transcontinental rail lines.

The Transformation

As the years passed and transportation methods evolved, the Ferry Building adapted to changing needs. By the 1950s, it saw decreased use due to the construction of bridges and the conversion of streetcar routes to buses. The building was repurposed for office use, and its public spaces underwent significant changes, leaving behind some of its grandeur.

The Rebirth and Restoration

In 2002, a remarkable restoration and renovation project breathed new life into the Ferry Building. The 660-foot-long Great Nave, with its lofty ceilings, was lovingly restored to its former glory. The ground floor was transformed into a vibrant marketplace, creating a luxurious open-market atmosphere.

The Ferry Building Today

Fast forward to today, and the Ferry Building stands as a testament to preservation, adaptive reuse, and community.

Here are seven compelling reasons to visit this iconic landmark:

1. Farmers Market Delights

Held three days a week, the Ferry Plaza Farmer’s Market is a food lover’s paradise. You can find it in front of the building on Tuesdays and Thursdays, and both in front and behind the building on Saturdays to accommodate the larger crowd. Fresh produce, meat, eggs, and locally sourced items await, along with live jazz music and cooking demonstrations. Don’t forget your reusable bag and some cash to savor the local flavors.

2. Culinary Adventures

The ground floor of the Ferry Building is home to around 50 restaurants, retail shops, and food purveyors. From artisanal cheeses to gourmet chocolates, you’ll find a wide array of culinary delights to satisfy your palate.

3. Iconic Clock Tower Views

Take a moment to admire the city from the towering clock tower. The breathtaking views of San Francisco and the bay are worth the visit alone. It’s also a fantastic spot for photos and capturing the city’s beauty.

4. Historic Streetcars

Explore San Francisco’s charm by hopping on the historic streetcars that stop at the Ferry Building. The E Embarcadero and F Market & Wharves lines offer a nostalgic ride through the city’s streets.

5. Waterfront Strolls

The Embarcadero waterfront has undergone a stunning transformation. You can now enjoy spacious sidewalks, historic streetcars, and easy access to Fisherman’s Wharf, Oracle Park, the Financial District, and BART transit.

6. Connection to San Francisco’s History

By visiting the Ferry Building, you’re stepping into the pages of San Francisco’s history. From its role as a major transit terminal to its adaptive reuse as a hub of local culture, it’s a place that bridges the past and present.

7. Community and Sustainability

The Ferry Building’s ground floor is a haven for local, sustainable products. By supporting the vendors here, you’re contributing to the preservation of San Francisco’s unique culture and ensuring its sustainable future.

The San Francisco Ferry Building and Embarcadero offer a fascinating journey through the city’s history and culture. From its architectural splendor to its vibrant marketplace, this iconic landmark is a must-visit destination for anyone exploring San Francisco. Whether you’re a history enthusiast, a foodie, or simply looking for a picturesque spot to enjoy the city’s charm, the Ferry Building has something special to offer. So, make sure to add it to your itinerary and savor the flavors and stories of San Francisco’s past and present.

Unveiling the Vibrant History of San Francisco’s Embarcadero

San Francisco’s Embarcadero is more than just a waterfront roadway; it’s a place where history, culture, and urban development converge. This iconic stretch of land along the city’s eastern waterfront has seen remarkable transformations over the years. In this article, we’ll delve into the rich history of the Embarcadero and uncover six fun facts that make it a captivating destination for both locals and visitors.

The Birth of Embarcadero

The name “Embarcadero” derives from the Spanish verb “embarcar,” meaning “to embark.” It aptly signifies its role as the place to embark on journeys, reflecting its historical significance as a bustling seaport. The Embarcadero is a three-mile-long engineered seawall that stretches along San Francisco’s eastern waterfront, adorned with piers extending into the bay.

A Thriving Seaport

In the early 1900s, the Embarcadero was a hub of maritime activity. It served as a bustling seaport where ships from around the world arrived with goods, bringing life and commerce to the city. The waterfront was a hive of activity, with ships unloading cargo and passengers setting foot on San Francisco’s shores.

World War II Military Hub

During World War II, the Embarcadero took on a new role as a crucial military hub. The port played a pivotal role in supporting the war effort, with troops and supplies passing through its piers. It was a time when the Embarcadero played a vital role in defending the nation.

The Rise and Fall of the Embarcadero Freeway

In the 1960s, the Embarcadero landscape underwent a significant change with the construction of the Embarcadero Freeway. This elevated highway dominated the area for three decades. However, its presence was short-lived. The devastating 1989 Loma Prieta earthquake caused substantial damage to the freeway, leading to its eventual demolition in 1991.

A Remarkable Urban Renaissance

The removal of the Embarcadero Freeway marked a turning point in the area’s history. It paved the way for a grand redevelopment effort that revitalized the waterfront. The National Trust for Historic Preservation recognized this transformation as a “remarkable urban waterfront renaissance.” Today, the Embarcadero Historic District serves as a thriving economic engine for the entire Bay Area.

Fun Facts About the Embarcadero

Now that we’ve explored the historical backdrop of the Embarcadero, let’s dive into some fascinating fun facts about this vibrant destination:

1. Embarcadero’s Reclaimed Land: The Embarcadero was constructed on reclaimed land, a testament to human engineering, creating a space for commerce and culture.
2. Historic Streetcars: The Embarcadero boasts a historic streetcar line, including the N Judah, T Third Street, and F Market & Wharves lines, offering a charming and nostalgic way to explore the city.
3. Easy Access: The Embarcadero provides convenient access to some of San Francisco’s most famous destinations, including Fisherman’s Wharf, the Financial District, Oracle Park (home of the SF Giants), Market Street, and BART transit.
4. Palm-Lined Beauty: After the freeway’s removal, the Embarcadero underwent a stunning transformation, featuring grand palm-lined boulevards and beautifully restored squares and plazas.
5. The ‘E’ Line Revival: The historic ‘E’ line, which historically connected Fisherman’s Wharf to the Caltrain Depot, has been revived. It now operates on weekends between Jefferson and Jones near Fisherman’s Wharf and Fourth and King Streets near the Caltrain terminus.
6. A Culinary Delight: While exploring the Embarcadero, don’t miss the chance to savor local culinary delights. Restaurants and food vendors offer a diverse range of delectable options for every palate.

The Embarcadero is a living testament to the evolution of San Francisco, from its maritime roots to its thriving urban renaissance. It’s a place where history meets modernity, making it a must-visit destination for anyone seeking to experience the heart and soul of this iconic city by the bay.